What is Branding or Brand Identity

What is a brand? It is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of your company to the marketplace.  A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders.  Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus structured management and implementation.

In today’s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do.  The truth is your company has a brand.  As an established business, you’ve created an impression on your customers and stakeholders through your communications and interactions.  A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you.

Bee global is ISO 9001 :2008 Citified company  since 2011, Bee Global  has been working with companies to build strong brands, which have driven increased market share, revenue growth and profits.  We apply a proven, industry-agnostic brand development process that works for both business-to-business (B2B) and business-to-consumer (B2C) companies.  The key to our process is in-depth, up-front research that we use to assess internal and external perspectives on your organization to formulate a unique creative approach.

 

We have a mix of communications professionals with wide-ranging expertise – including market research, design, messaging and project management.  A typical brand engagement is a true team effort where our team collaborates closely with yours to discern your organization’s true strengths and present them to the marketplace