Why are small businesses using Facebook?

What Is Facebook?

Most people think they know what Facebook is, and for the most part they’re right. However, many people use Facebook and really have no clue what it is or what it can do for them. Why people are excited about using Facebook for business.

Why are individuals using Facebook?

Facebook is a platform that enables users to share information about themselves with friends. Friends are the individuals within the Facebook community to whom you give permission to connect and share information. This information, shared through status updates, enables friends and those who “like” your Pages to receive updates from you and for you to share information about yourself. Status updates appear when you post to your Facebook Timeline — all those in your community (who have liked your Page or are your friend) see your updates. You can do more than just post messages on your Facebook Timeline — Facebook enables you to use tools for event notifications, videos, photos, and more. An ecosystem of independent software developers has grown to create third-party applications for Facebook. These applications take Facebook’s platform and layer games, utilities, and collaboration tools on top of it, allowing users to do even more with Facebook

Why are small businesses using Facebook?

The goal of any business is to find where your customers are and market to them to ultimately sell more of your product or service. In terms of Facebook penetration rate in the region, Qatar now leads in the Arab region, with over 34.38 percent of the Qatar population on Facebook, nearly every business is now looking at the social network as a new medium to reach current and potential customers. Facebook is an ideal platform to engage with your current customers and advertise to find new customers Businesses can complement their existing online marketing with the power of Facebook.