How should I use Facebook for my business?

 

Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains those, makes them think, or in some other way adds value to their lives — can still reach people in News Feed. However, anticipating organic reach can be unpredictable, and having a piece of content “go viral” rarely corresponds to a business’s core goals. Your business will see much greater value if you use Facebook to achieve specific business objectives, like driving in-store sales or boosting app downloads.

6 Reasons Your Business Needs a Facebook Page

Build community: Now you can become more than just a business owner. With Facebook you can become a member of the community. A sharer of knowledge. An expert in your field. An engaging converser with those who share an interest in your industry. This is where people are and this is how they like to communicate and engage. So do it! Engage with 21st century customers on a 21st century platform.

Increased exposure: Facebook gives you global exposure. With over 1.3 billion monthly active users* worldwide, Facebook is the largest social networking site in the world. The statistics of Facebook use is extraordinary, and this presents a unique opportunity for you to reach large numbers of current and future customers from your region.

Track performance:  it is easy to track the performance of your Page, your posts and your ads, by using Facebook analytics. This enables you to measure the response and success of your Facebook endeavors, and know when to adjust your strategies.

Be competitive: Using social media is just becoming part and parcel of running a business. If nothing else, having a presence where your competitor’s have a presence is a very persuading argument for having a Facebook Page.

Targeted Audience: The Facebook native advertising platform allows you to target your key demographics and is laser focused one who will see your content. This allows community growth from only the fans that want to see your page and interact with your content.

SEO & Searchabilty: Having a Facebook page for your small business can be an effective way to direct traffic to your business website and blog. Your posts, links and other activity that are contained on your public Facebook page can also give you an SEO boost if they are indexed by search engines.