{"id":471,"date":"2014-08-14T08:04:22","date_gmt":"2014-08-14T08:04:22","guid":{"rendered":"http:\/\/www.bgqatar.com\/en\/?p=471"},"modified":"2018-03-19T13:14:29","modified_gmt":"2018-03-19T13:14:29","slug":"what-is-branding-or-brand-identity","status":"publish","type":"post","link":"https:\/\/www.bgqatar.com\/en\/blog\/what-is-branding-or-brand-identity\/","title":{"rendered":"What is Branding or Brand Identity"},"content":{"rendered":"

What is a brand? It is a unique collection of key messages and visual identity components (including logos, colors, fonts and imagery) that convey the essence of your company to the marketplace. \u00a0A strong brand creates a powerful connection between you and your customers, employees and other key stakeholders.\u00a0 Developing a brand is more than just a creative exercise; it\u2019s a discipline involving research and analysis, plus structured management and implementation.<\/p>\n

\"branding\"<\/a><\/p>\n

In today\u2019s crowded landscape, a strong brand cuts through noise and clutter and delivers a clear picture of who you are and what you do.\u00a0 The truth is your company has a brand.\u00a0 As an established business, you\u2019ve created an impression on your customers and stakeholders through your communications and interactions.\u00a0 A brand lets you formalize and codify the creative identity and approaches that work to create a market presence that is unique to you.<\/p>\n

Bee global is ISO 9001 :2008 Citified company\u00a0 since 2011, Bee Global\u00a0 has been working with companies to build strong brands, which have driven increased market share, revenue growth and profits.\u00a0 We apply a proven, industry-agnostic brand development process that works for both business-to-business (B2B) and business-to-consumer (B2C) companies.\u00a0 The key to our process is in-depth, up-front research that we use to assess internal and external perspectives on your organization to formulate a unique creative approach.<\/p>\n

\u00a0<\/b><\/p>\n

We have a mix of communications professionals with wide-ranging expertise \u2013 including market research, design, messaging and project management.\u00a0 A typical brand engagement is a true team effort where our team collaborates closely with yours to discern your organization\u2019s true strengths and present them to the marketplace<\/p>\n","protected":false},"excerpt":{"rendered":"

What is a brand? It is a unique collection of key messages and visual identity …<\/p>\n","protected":false},"author":1,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/posts\/471"}],"collection":[{"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":3,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"predecessor-version":[{"id":475,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/posts\/471\/revisions\/475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bgqatar.com\/en\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}